"Even after buying the notice, negative information is still flying all over the internet. That can only mean that a competitor is causing trouble." After a moment of hesitation, Yang Hao roughly understood the cause and effect.

These 85 flowers who are as famous as the Great Tang Poet have been popular for too long. Under their suppression, the new generation of young flowers have no chance to stand out.

Normally, stars are popular for three to five years, and then they become obscure once their popularity fades. However, it is incredible that stars like Da Mimi and Liu Yifei have been popular for twenty years. The key is that they use the same resources as young actresses, making them public enemies in the entertainment industry.

"Do you think my acting skills are really bad?" Winning the Best Actress award was supposed to be a very happy thing, but the overwhelming negative information online made Liu Yifei doubt herself.

"Fei Fei, everyone has a different appearance and temperament, different performance styles, different stylist, and different director's requirements."

"The same character, due to various differences, can be interpreted in very different ways."

"The roles of Zhao Ling'er and Xiao Longnu you played are irreplaceable. Even if someone else who is recognized as an actor in the industry plays the role, they still can't perform the role to your taste."

"In my opinion, there is no such thing as good or bad acting. When an actor meets a script that suits him and a director that suits his acting style, he can turn a mediocre performance into something magical."

"Yang Hao, you are really good at comforting people." Although she knew that Yang Hao was coaxing her, Liu Yifei could not find any loopholes and even felt that it made a lot of sense.

"Fei Fei, go to bed early. It's very late now. If you have anything to say, we can talk about it tomorrow."

"Ok!"
-
After more than half a year of development, Douyin has seen substantial growth in both user scale and daily active users, especially in the promotion of the TV series "Zhu Xian", which allowed people in the entertainment industry to see the potential of Douyin.

Maoyan’s publicity and promotion capabilities have been recognized countless times in recent years.

Given Yang Hao's status as a major shareholder of Maoyan and Douyin, and his relationship with China Film and Wanda, there are not many film and television companies that dare to really go to war with Yang Hao.

Liu Yifei is someone who follows me around, and not many people in the circle don’t know that.

Even if some companies want to throw dirty water on Liu Yifei, they dare not do it too ostentatiously.

Moreover, buying announcements and trending searches all cost money. In terms of financial resources, Yang Hao is confident that there are few people in the entertainment industry who are more powerful than himself.

Under Yang Hao's financial and network offensive, the negative news on the Internet quickly disappeared and was turned into articles praising his achievements.

"Liu Yifei won the Huabiao Award for Best Actress, becoming the first post-85s actress to win the title."

"After more than a decade of hard work, winning the Best Actress award is the greatest recognition for Liu Yifei."

"Yang Hao deserves the Outstanding Director Award and becomes the youngest outstanding director in the history of Huabiao."

"Yang Hao deserves the title of Lucky Wife Sheep. As the man who brings the most luck to female protagonists in the entertainment industry, he successfully helped Liu Yifei to become the best actress."

……

Liu Yifei woke up early in the morning, and the first thing she did was to pick up her mobile phone to check the news about the Huabiao Awards ceremony on the Internet.

"No? What's going on?" Liu Yifei couldn't believe it when she saw the news online was full of praise for her.

Liu Yifei was a little confused. She remembered that last night the Internet was flooded with people questioning her as an actress. How come the trend of public opinion online changed after she had a good night's sleep?

Was it all an illusion last night? Was there something wrong with my memory?
But looking at the messy room, scattered clothes, Yang Hao sleeping beside her, and her own red knees, it all seemed so real.

The noise of Liu Yifei getting up woke Yang Hao up.

"What's wrong, Feifei?" Yang Hao asked casually after opening his eyes and seeing Liu Yifei sitting at the head of the bed staring at her cell phone.

After hearing Yang Hao's voice, Liu Yifei suddenly realized that the change in public opinion today must have been caused by Yang Hao.

At this moment, Liu Yifei felt that it was really good to have a backer in the entertainment industry. She didn't have to worry about anything, and Yang Hao would protect her from the wind and rain.

"Honey, I really like you." At this moment Liu Yifei was a little sentimental. She just wanted to throw herself into Yang Hao's arms, bury her head in his arms, and take a deep breath.

"I love you, too." Although he still didn't understand what Liu Yifei was crazy about so early in the morning, Yang Hao was not stingy with the words "I love you, too" and said them out loud.
-
Time flies, and December 12nd is approaching in the blink of an eye.

The closer it gets to the release date of the movie "Zhu Xian", the greater the publicity for it becomes.

There are various forms of publicity, including roadshows, program interviews, notices, Maoyan ticket subsidies, and internet troll campaigns.

But if we count them up, the TV series "Zhu Xian" has the greatest contribution to the publicity.

The TV series’ explosive ratings have made almost everyone know that a movie of the same name, “Zhu Xian,” will be released on Christmas Eve.

Especially since this movie was produced and directed by Yang Hao.

Movies such as "Charlotte's Troubles", "The Richest Tomato", "Detective Chinatown 3" and so on have earned Yang Hao a good reputation among movie fans.

There is a reputation that Yang Hao's products are all high-quality.

This resulted in 583 million netizens marking the movie "Zhu Xian" as "I want to watch" on Maoyan.

This number is terrifying. Generally speaking, if a movie has hundreds of thousands of views, it is considered very popular.

In its previous life, "The Wandering Earth 2" was only marked by 108.3 million people, and "Man Jiang Hong" was only marked by 54.8 people.

The highest record for marking "I want to watch" was set by "Detective Chinatown 3", which continued the popularity of 1 and 2, but the number of people who marked it was only 446 million.

The popularity of "Zhu Xian" is terrifying. All major portals, Weibo hot searches, and forums are dominated by news about "Zhu Xian".

"Zhu Xian was released worldwide, with 2500 theaters opening in North America, setting a new record for the scale of overseas releases of Chinese-language films."

"More than 5 million people on Maoyan marked "I want to watch Zhu Xian", setting another new record."

……

Almost all mainstream media are praising "Zhu Xian". The movie has not even been released yet, but due to the media's hype, it has already broken a series of film history records.
-
In Huayi Wang Zhongjun's office, the two brothers of the Wang family were sitting opposite each other, sipping tea and chatting about "Zhu Xian".

"Brother, what do you think Yang Hao came up with? He actually thought of using a TV series to promote a movie? The promotional effect is too good! I just checked the Maoyan app, and the number of people who marked that they wanted to watch it exceeded five million." Wang Zhonglei took a sip of tea and said to himself, Wang Zhongjun.

"Zhu Xian is a TV series and a movie shot together. This new model also reduces production costs a lot. In addition, Zhu Xian will also release a mobile game with the same name, which means that the TV series, movie and mobile game can be made into one project."

"The total investment in these three pieces of cake is only 8 billion. Including the publicity and promotion costs, the total cost is estimated to be around billion. The TV series alone has recovered million."

"You have to know that among these three pieces of cake, TV series are expected to have the least profit."

Wang Zhongjun couldn't help but sigh when he said this, lamenting the changes in the world. It has only been four years, and the former Beijing Film Academy student who just debuted has now transformed himself, with a net worth of over 30 billion, richer than himself. Thinking of this, Wang Zhongjun found it incredible.

"Brother, do you think we should also learn from Yang Hao's model and produce a TV series, movie, and mobile game simultaneously, and use the TV series to promote the movie and mobile game?"

The total revenue of the TV series, movie and mobile game "Zhu Xian" is expected to exceed 10 billion yuan. This piece of cake is too big, and Wang Zhonglei was a little greedy, so he suggested it to Wang Zhongjun.

Wang Zhongjun felt helpless after hearing his brother's suggestion. Logically speaking, Wang Zhonglei is also a veteran in the entertainment industry, so why did he ask such an idiotic question?

The original crew of the TV series and the movie are producing simultaneously. Although this model is new, the entertainment industry has been developing for so many years, is it true that no one has thought of it?

That's certainly not possible.

Ultimately, the risk is just too great!
You have to know that film and television projects have always been high-risk investments. If you invest in ten films, only one can make a lot of money, one can just make a profit, two or three can break even, and more than half of the projects will lose all the money.

The total cost of the drama "Zhu Xian" exceeds 10 billion. If the TV series fails, the subsequent movies and mobile games will also fail.

This is an investment of 1 billion RMB, no joke.

Only because of Yang Hao's incredible achievements and the fact that he took the lead in investment, he was able to pull off such a project. If someone else were to take over, even if it was the national master, it might not work.

Although Huayi’s current market value is over 30 billion yuan, its cash flow is not that sufficient. Wang Zhongjun does not dare to take the risk of investing 1 billion yuan in a project all at once.

There are many people like the Wang family and the Wang Xiaowang from Huayi discussing "Zhu Xian". Many film and television companies are waiting and watching, wanting to see the feedback after the movie "Zhu Xian" is released.

I want to see if the model of shooting a TV series and a movie simultaneously can be successful.
-
The promotion reached its peak on December 12, the eve of the film's release.

Maoyan, Douyin, Weibo, and major portals are all filled with news about "Zhu Xian".

Promotional posters for "Zhu Xian" can be seen everywhere in subways, buses, and cinemas.

The main significance of movie previews is publicity and word-of-mouth fermentation.

However, "Zhu Xian" had a good reputation as a TV series and the reputation that Yang Hao had built over the years, and the scale of publicity was already large enough, so there was no arrangement for an advance screening.

But the necessary roadshows will still happen.

"Huh~" After a day of roadshows with Da Mimi and Liu Yifei, Yang Hao collapsed on the bed when he returned to the hotel.

"Yang Hao, Feifei, look quickly, the pre-sale box office of "Zhu Xian" on Maoyan has exceeded 3 million!" Hearing Da Mimi's voice, Yang Hao still lay on the bed, too lazy to move, but Liu Yifei came to Da Mimi's mobile phone screen to watch.

The 15-day pre-sale box office of "Zhu Xian" really exceeded 300 million.

"This should set a new record for pre-sale box office, right?" Liu Yifei said uncertainly.

"Of course. The previous pre-sale box office results should have been created by "Detective Chinatown 3." Da Mimi said affirmatively.

"Detective Chinatown" is a movie directed by Yang Hao, so Da Mimi remembers it very clearly.

"Fei Fei, Mi Mi, aren't you going back to your room?" Seeing that Mi Mi and Liu Yifei were sitting together discussing the pre-sale box office of "Zhu Xian" and had no intention of leaving their room, Yang Hao took the initiative to urge them.

The main reason was that Liu Yifei and Da Mimi refused to cooperate with him in eating the rice bowl.

If they returned to their rooms, he could at least sneak into their rooms to practice Taoism or eat honey.

"Of course we won't go back. We have to wait for the box office of the midnight show of "Zhu Xian"." Da Mimi and Liu Yifei said in unison.

"Then Feifei, you..." As he spoke, Yang Hao stood up, walked to Liu Yifei, put his arms around her soft waist, and whispered softly into her earlobe.

"Hmph! Don't even think about it." Although Yang Hao didn't finish his words, the movements of his hands revealed everything. Liu Yifei snorted coldly and struggled to break free from Yang Hao's arms.

If Da Mimi was not present, Liu Yifei would definitely give in, but now there are outsiders here, and Liu Yifei can't let go at all.

"Then Mimi..." Yang Hao turned his gaze to Big Mimi again.

"Hmph! Don't even think about it." Da Mimi was prepared. She left the sofa before Yang Hao even put his arms around her slender waist.

Seeing Da Mimi and Liu Yifei holding their phones hand in hand, browsing various news about "Zhu Xian" and whispering to each other, Yang Hao felt very upset. At this moment, he really regretted making "Zhu Xian" a drama with two female protagonists.

When filming movies in the past, there was usually only one Wang in the crew, and Yang Hao was always around.

Now, there is a pair of kings around me, but I can only watch.
-
The release of "The Witch" last year exhausted all of the system's cashback funds. Most of this year's projects were approved and invested last year, which made the system's cashback funds not sufficient, only 7 million.

Based on a 25% share of the North American box office, the cashback box office is only $4.3 million.

According to the domestic box office sharing, the cash back box office was only 21 billion yuan.

These cashback box office revenues were distributed in North America, China, Japan, South Korea, Europe and other countries, and to be honest, they are not much.

Quality is still the key to achieving great success globally.

When the time comes to 12 o'clock, Yang Hao's operating system will invest all the box office rebates, and the rest will be left to the market to test.

Yang Hao is not worried about the domestic market. With the support of China Film Group and Wanda, they have promised to give him a screening rate of about 50%. Moreover, there are no competitors in the same period. With such favorable conditions, it is hard for the movie to not sell well.

But it is hard to say whether it will sell well overseas.

同档期的电影有12月16日上映的《星球大战外传》，12月21日上映的《刺客信条》、《太空旅客》、《欢乐好声音》，12月25日上映的《特异儿童之家》。

The best performing movie among these is "Solaris: A Star Wars Story", with a cumulative box office of $3.4 million in North America and $6.15 million worldwide.

However, what comforts Yang Hao is that this movie was not released during the Christmas season, but a week in advance. The box office will inevitably weaken in the second week. In addition, he has a system of cash back and traffic, so he should not be afraid of competing with it.

As for "Assassin's Creed", although it is adapted from a game and the IP is very powerful, it seems to be a flop movie and should not pose much threat.

As for "Passengers", "Sing" and "Home for Peculiar Children", Yang Hao had no impression of them at all, so they should be even less threatening.

After thinking all this through, Yang Hao suddenly felt that this year's overseas Christmas season was pretty good.

The box office of "Zhu Xian" in North America seems to be worth looking forward to. (End of this chapter)