As early as when Yang Hao just debuted, his first project was "It's Over, I'm Surrounded by Beauties", and his partner was Mr. Liu from Penguin Video.

At that time, Deputy Chief Officer Liu was promoted several levels and has become the controller of Penguin Video.

Even though he held a high position, he breathed a sigh of relief when he learned about the huge success of "Zhu Xian" on the first day.

"Zhu Xian" is not just a TV series, it is also an IP.

It is a large IP that integrates TV series, movies, mobile games and animations around the novel "Zhu Xian".

Many years ago, Tencent formulated a pan-entertainment plan, the core of which was to build a pan-entertainment empire around Qidian novels, the source of IP.

If this grand plan can be realized, the market value of China Literature, Penguin Video, and even Tencent's parent company will experience a qualitative leap.

Unfortunately, after so many years since the plan was proposed, there are very few truly successful IPs.

But the success of the TV series "Zhu Xian" seems to have given Mr. Liu hope again.

"Yang Hao is really my lucky star." Mr. Liu muttered to himself while sitting in his office.

The reason why I made progress in the beginning was thanks to Yang Hao's interactive video game.

Now that "Zhu Xian" seems to be successful again, is it possible that I have to rely on Yang Hao's help again?
Mr. Liu felt excited when he thought that he could make further progress.

"Wait a little longer, wait a little longer, don't be impatient!" Mr. Liu has thought it through. After a few more days, when the follow-up data of the TV series "Zhu Xian" is stable, he will prepare to write a project summary and report the significance of the big IP "Zhu Xian" to Tencent headquarters to show off his achievements.
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Yao Jia used to be the deputy director of the film purchasing department of Mango TV. After a few years, the title of deputy has been removed from her.

She was also the one who facilitated the purchase of "Zhu Xian" this time, with a single episode costing 670 million, setting a new record for Mango TV's drama purchases.

It cost more than 47 million yuan to produce just 3 episodes. It is impossible for her, as the film purchasing director, to say that she has no pressure.

But she chose to believe that Yang Hao, who had never failed in film and television investment in the entertainment industry, would not fail in the "Zhu Xian" project.

Although "Zhu Xian" has been broadcast on Mango TV for two days, the ratings have not been counted for the time being. I am always worried because I can't get the ratings.

"Knock knock knock..." A series of knocks on the door sounded.

"Come in." Yao Jia's assistant Xiao Zhang pushed the door open after getting permission.

Seeing the assistant walking hurriedly with a happy look on his face, Yao Jia suddenly realized, could it be that the ratings of "Zhu Xian" were released?

"Director Yao, the ratings of "Zhu Xian" have exploded! Take a look, this is the ratings report." While speaking, Xiao Zhang handed the document to Yao Jia.

Yao Jia took the document handed to him and opened it immediately.

What catches your eye is the ratings trend chart, which has been ups and downs, but has been steadily rising.

"Perfect, so perfect!" Yao Jia couldn't help but exclaim when seeing the ratings trend chart.

The early promotion of "Zhu Xian" was very strong, with an initial viewership rating of 1.37%. The ratings continued to rise, reaching a high of 1.98% at the climax of the first episode. The ratings then dropped due to commercials, but rose rapidly after the second episode, reaching a terrifying 2.38% at its peak.

The average viewership for the first two episodes was as high as 1.82%, and the average market share reached 7.99%.

"It's a blast! It's a blast!" After reading the entire ratings report, Yao Jia could no longer suppress his excitement.

Based on her experience in the industry, as long as "Zhu Xian" continues to maintain this trend, the average viewership rating may exceed 2 tomorrow.

The entertainment industry has entered the era of traffic, with more and more users on major video sites and higher online playback volumes, but TV station ratings have been declining.

An average viewership of 1.82% would have been nothing ten years ago, but in 2016, it was definitely a hit.

Nowadays, people have too many ways to entertain themselves, and fewer and fewer people watch TV. Any program with a rating of over 2 is basically firmly in the top ten of the year.

But will the drama "Zhu Xian" only stop at a viewership rating of 2.0?
Yao Jia felt that this definitely wouldn’t happen.

Yao Jia has a hunch that this drama might win the ratings championship this year.

Thinking of this, Yao Jia picked up the documents and prepared to go out. Of course, this good news had to be reported to the director as soon as possible.

"Quickly send this ratings report to Haori Film and Television, Penguin Video, China Film, and Wanda. They must be waiting anxiously." Before leaving the office, Yao Jia did not forget to instruct his assistant.

"Okay, Director Yao, I'll go right away."
-
Yang Hao was really busy. On the 22nd and 23rd, he accompanied Liu Yifei and Da Mimi to watch "Zhu Xian".

Afterwards, the two fairies left again because of announcements. They thought they could have a day off on the 24th, but who knew that Guan Xiaotong, dressed in black and wearing high heels, would come to them again.

Guan Xiaotong has been very excited these days. Although she is only a supporting role in "Zhu Xian", she has a lot of scenes. In addition, the character of the little junior sister is quite likable. With the hot broadcast of "Zhu Xian", she has also been on the hot search several times.

Guan Xiaotong felt that she had followed the right person, Yang Hao, and that all her efforts were not in vain.

As she becomes more popular, Guan Xiaotong has recently received a lot of scripts and notices.

But she did not get carried away, because she knew that all this was given by Yang Hao.

Guan Xiaotong understands that one should remember the well digger when drinking water, so today, she specially wore black and Valentino shoes to repay Yang Hao, the well digger.

The 1-meter-long legs are simply a weapon that can drain your bones and marrow.

Guan Xiaotong is very good at using her expertise. She first transforms herself into a hardener and then into a softener.

"Huh~" Yang Hao let out a long sigh, feeling that these long black legs were really deadly.

I can't understand how a person with a height of 172cm can have legs that are 120cm long. It's really unscientific.

He was hugging Guan Xiaotong's long black legs, lifting them up, coiling them, folding them, doing splits, raising them high, and so on...

I have to say that having long thighs does have its advantages. There are some knowledge points that you really can't learn if your legs are not long enough.

Guan Xiaotong is good in everything, the only pity is that she is too peaceful. Although she is becoming more and more prosperous under Yang Hao's indoctrination, she is still far behind her other good friends.

Just when Yang Hao was about to explore what knowledge this pair of long legs could reveal, he heard a "ding dong" sound from his cell phone.

I took the phone and saw that it was a file uploaded by Yu Li on WeChat.

"Hmm?" The ratings for "Zhu Xian" are out? So efficient?

Guan Xiaotong was closing her eyes and enjoying Yang Hao's caress. When she heard the noise coming from Yang Hao's side, she leaned over to look.

"Hey! The ratings for Zhu Xian are out?"

"Open it quickly and take a look." Nestled in Yang Hao's arms, Guan Xiaotong said impatiently.

"Yes!" Yang Hao didn't hesitate and directly chose to receive the file and then clicked it. The average ratings were 1.82% and the average market share was 7.99%.

"The ratings are so high." Guan Xiaotong debuted as a child star, so naturally she has a clear understanding of some basic common sense.

The first broadcast of "Zhu Xian" achieved a viewership rating of 1.82%, which was definitely a big hit.

Of course, we can’t just look at the ratings, we also have to look at the ratings trend chart.

When they saw that the ratings trend chart was steadily rising, Guan Xiaotong and Yang Hao finally felt relieved.

Guan Xiaotong was very clever. Taking advantage of Yang Hao's good mood, she hugged him and laid on his chest, saying affectionately, "Boss, after "Zhu Xian", what direction do you think I should go in?"

In the entertainment industry, Yang Hao is not only known for his good vision in film and television investment, but he is also very good at judging whether an actor is popular or not.

Guan Xiaotong knew this very well, so she asked this question.

This little devil! He is quite good at handling things. Not only did he serve me well, but he also took advantage of the popularity of "Zhu Xian" and his good mood to ask himself what direction to develop in.

This question was very tactful, and Yang Hao understood her thoughts in a second.

Isn’t this just asking for resources from yourself?
To be honest, I have a lot of good friends around me now, and if they all want the heroine’s resources, there won’t be enough to share.

"Xiaotong, do you want to be a star and make money, or do you want to be a people's artist?" Yang Hao did not answer directly, but asked a question first.

"Hmm?" Guan Xiaotong hesitated for a moment, then looked at Yang Hao and said a little embarrassedly: "Boss, I want to make money."

After all, she is still a 19-year-old girl, a little thin-skinned, and she feels a little ashamed to say openly that she wants to make money.

"If you want to make money, then I recommend you to take part in variety shows." Yang Hao thought for a while before saying this.

As time goes by, it is less and less likely that there will be phenomenal hit dramas like "Wulin Waijia", "Bright Sword", "The Legend of Sword and Fairy" and so on from more than a decade ago.

Even a hit drama like "Fan Hua" which seems to be very popular has a viewership rating of less than 3.

There are still a lot of people who haven't watched this drama.

Given the current entertainment industry ecosystem, it is difficult to produce nationally renowned stars like Zhao Yanzi and Fan Bayi.

Especially now that Douyin short videos are becoming more and more popular, more and more people will not watch TV dramas in the future, and more people will only watch the film and television clips edited by Douyin bloggers.

If we count the more famous 95/00 flowers in the future, they almost have no representative works that are particularly popular. The way they become popular is more through famous memes in variety shows.

If Guan Xiaotong is only interested in making money, she might as well focus her work on variety shows.

"Boss, I don't have any variety show resources. Would you please introduce a variety show to me?" When Guan Xiaotong heard Yang Hao asking her to take part in a variety show, she did not object, but just begged for variety show resources pitifully.

"Okay, leave it to me." Yang Hao has always been generous to his good friends who follow him. He is willing to provide resources and take on the responsibility directly.

With the rise of Blueberry TV's two variety shows "The Voice of China" and "Running Man", and the decline of Mango TV's "Happy Camp", now if we talk about the TV station with the strongest variety show strength, it is Blueberry TV.

He invested in "Running Man" himself, and many of his TV series were broadcast on Blueberry TV. He maintains a good relationship with Blueberry TV.

Blueberry TV currently has a variety show, "Ace vs. Ace", which is about to record its second season.

It shouldn't be difficult to recommend someone yourself.

"Blueberry TV is about to record the second season of Ace vs Ace. I will recommend you to them later. You can learn about the recording mode of the first season in private and communicate more with the program director."

"Okay!" Upon hearing the promised resources, Guan Xiaotong happily kissed Yang Hao on the chest, licking him with the tip of her tongue like a cat.

"Hiss~" The little girl is playing with fire again.

……
-
When Yang Hao received the ratings of "Zhu Xian", Penguin Video, China Film and Wanda naturally also received it.

When everyone saw the ratings trend chart and knew that "Zhu Xian" had exploded in ratings, they finally felt relieved.

The TV series "Zhu Xian" has made a good start for this big IP, and everyone is full of confidence in the upcoming "Zhu Xian" movie and mobile game.

The ratings of "Zhu Xian" are still rising.

The average viewership rating on the 23rd reached 2.06.

The average viewership rating on the 24th was 2.24.

The average viewership rating on the 25th was 2.41.

……

The ratings of "Zhu Xian" seem to have no end, rising a little bit every day, which is thrilling to watch. Many people in the circle have cast their attention on this drama, wanting to see what the final ratings of "Zhu Xian" will be?

Apart from Yang Hao, Mango TV, Penguin Video and China Film Wanda, the direct stakeholders of the explosive popularity of "Zhu Xian", the media is the most excited.

In the past, when they wanted to write an article that met the data requirements, they didn’t have to rack their brains.

But the popularity of "Zhu Xian" is so high that netizens' attention is all focused on this TV series.

Now you don’t even need to rack your brain. Just combine the ratings of “Zhu Xian”, the number of online broadcasts, and the approximate plot of today’s broadcast, and write an article. The number of clicks and comments will soar.

For the first time, these media reporters discovered that articles are so easy to write and money is so easy to make.

"Have you noticed that the lucky sheep seems to have become even more powerful. Before, it could only bring good luck to one female lead, but now it can bring good luck to two female leads at the same time."

"It's fucking weird. All the female protagonists who have worked with Yang Hao, whether they are newcomers or already top stars, have performed very well in their acting in the drama."

"In Zhu Xian, Da Mimi and Liu Yifei's acting is really good, especially the way they look at Zhang Xiaofan, it doesn't look like they are acting at all."

With the popularity of "Zhu Xian", Yang Hao's title of "Lucky Sheep for Wife" was once again hyped by the media.

When attending various events, fans can be heard shouting: "Wangqiyangyang, Wangqiyangyang."

In the past, he thought the title of “Lucky Sheep for Wife” sounded awkward, but as every time a movie or TV series became popular, the media would hype it up, and Yang Hao gradually got used to it.
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Just when everyone was immersed in the joy of the "Zhu Xian" booming ratings, Yang Hao received a call from Ci Peikang.

"Yang Hao, the post-production of the movie "Zhu Xian" has been completed. We have already communicated with Miramax. Come to China Film tomorrow to see the finished film and discuss the overseas distribution of the film. You have to hurry up, otherwise you won't be able to catch up with the Christmas season."

It is already the end of October, and Christmas is in a month. Time is really tight. If we don’t hurry up to finalize the overseas distribution, we will definitely miss the Christmas schedule.

"Okay, Mr. Ci, we'll see you tomorrow after watching the movie." (End of this chapter)