“Just send it out like this?”

"I don't have any followers on this account. How many people do you think will see this video later?"

Douyin short videos are still a new thing for Liu Yifei, and she is full of curiosity about everything.

"Don't worry, the number of views will definitely surprise you." Yang Hao said confidently.

The video of changing clothes at the right time has been tested by the market in the past. Not to mention that this is Liu Yifei's changing clothes, even if it is an amateur beauty, it will be popular.
-
"Mr. Zhang, a short video has just been posted on Liu Yifei's account. Would you like to take a look?" Since Zhang Yiming had personally inquired about Liu Yifei's account just now, when Liu Yifei's account uploaded the short video, the operations director immediately came to Zhang Yiming and asked.

"Really? Let me see."

From the conversation with Yang Hao just now, Zhang Yiming knew that this short video was shot by Yang Hao personally for Liu Yifei.

Yang Hao is so good at making movies, will he be just as good at making short videos?

Zhang Yiming was very curious.

When you click on the short video, you can see Liu Yifei wearing Zhao Linger's costume and performing classic casting gestures. Following the rhythm of the music, two or three seconds later, she turns into Little Dragon Girl in white gauze, and the moves in her hands are the Beauty Fist. Then she turns into Wang Yuyan and Bai Xiuzhu.

"interesting!"

Liu Yifei's timely dressing video made Zhang Yiming's eyes light up.

You have to know that Zhang Yiming was born in the 80s. When he was in college, Liu Yifei's "The Legend of Sword and Fairy", "Dragon Ballad" and "The Return of the Condor Heroes" were popular. If you want to say which star left a deep impression on him, it must be Liu Yifei.

In this short video, Liu Yifei's classic roles from her early years appeared one by one, which gave Zhang Yiming a wave of nostalgia.

Putting aside Liu Yifei's star halo, the creativity of this video also made Zhang Yiming's eyes light up.

This type of short video where users change clothes to the rhythm of music is a first on Douyin.

It's a short video! The most eye-catching thing is the beautiful girl.

Even if Liu Yifei is replaced by another pretty girl and this kind of timely dress-up video is shot, it will probably become a small hit.

Zhang Yiming vaguely felt that this short video might become a hit on Douyin.

"Yang Hao is really amazing! It's true that his reputation is well deserved." Zhang Yiming sighed in his heart.

"Go and give this short video a top-level push right now."

Today is the Spring Festival Gala. Douyin has spent so much manpower and resources on promotion. If a short video can go viral at this time, it will be a great boost to Douyin.

With the approval of Douyin's backend and the arrangement of top-level streaming, Liu Yifei's timely dress-changing video was soon discovered by countless netizens who were watching short videos.
-
Zhang Lei, who is in his thirties, was watching the Spring Festival Gala with his wife when he was attracted by the advertisement of Douyin app during the Gala.

You will receive red envelopes when you download, and you can share 500 million cash when you collect five lanterns. You can also get cash red envelopes when you watch short videos and withdraw cash.

In the past, advertisements were meant to encourage people to consume, but now advertisements are about giving money to users, which is really the opposite of what is natural.

Just like that, with the mentality of giving it a try, Zhang Lei downloaded the Douyin app. He made a decision in his mind that if this app did not send red envelopes, he would definitely uninstall it immediately.

You know what, I received a red envelope of more than two yuan immediately after downloading it. After completing a few gold coin tasks, I received another red envelope of more than one yuan.

When Zhang Lei tried to withdraw cash, he found that he needed to have a minimum of 10 yuan to do so.

Zhang Lei, who was eager to withdraw cash, searched for tasks he could do in the Douyin gold coin system, just to collect ten yuan to withdraw.

Suddenly, Zhang Lei discovered that by inviting three friends to download the Douyin app, he could get 188 million gold coins. Ten thousand gold coins can be exchanged for one yuan, which means that as long as he invites three friends, Douyin will give him 3 yuan.

Zhang Lei is just an ordinary worker. He works overtime in the factory every day and earns just over 5,000 yuan a month.

188 yuan is almost his one-day salary.

That’s a lot!

"Wife, wife, hurry up and download Douyin, you can really get red envelopes."

In this way, Zhang Lei invited his first friend.

Just when Zhang Lei was about to make another effort and get his parents to download the Douyin app.

I never expected that it would be my father and mother who would be the first to send me voice messages on WeChat.

"Xiao Lei, please download the Douyin app and remember to fill in my referral code."

Damn, he really didn't expect that his father and mother, at such an old age, would be more active in playing Douyin than him.

Zhang Lei had no choice but to invite his colleagues from the company. After a lot of effort, he finally got together 3 friends.

This model of recruiting people to get cash red envelopes is very similar to the model of recruiting people in pyramid schemes.

One became three, three became nine, and nine became twenty-seven. In a very short period of time, the number of Douyin users increased exponentially.

By inviting friends and receiving red envelopes from Douyin, Zhang Lei quickly withdrew 200 yuan.

Suddenly Zhang Lei remembered that by watching short videos, he could collect five lanterns, namely "reunion", "roundness", "home", "hometown" and "year". As long as he collected all of them, he could share a cash red envelope of 500 million.

This is 500 million in cash!

If only 10,000 people gathered, wouldn't they be able to get 50,000?
Even if there were 100,000 people gathered, they could still get 5,000, which is not a small amount.

Suddenly, Zhang Lei became very interested in watching short videos.

As he was scrolling, Zhang Lei suddenly saw a short video of Liu Yifei changing her clothes at the perfect moment.

So beautiful and fairy-like!
Bai Xiuzhu, Zhao Linger, Wang Yuyan, and Xiaolongnu are all his favorite film and television characters.

At first he thought this short video was just uploaded by some netizen.

When he clicked on the video blogger's profile, he was stunned.

There is a yellow check mark under the blogger’s ID in this video, indicating that his real name has been verified.

In other words, this video is of Liu Yifei herself.

Has Liu Yifei joined the Douyin app?
Without thinking too much, Zhang Lei immediately clicked to follow.

That night, there were too many netizens like Zhang Lei.

They were first attracted by the Spring Festival Gala advertisements and downloaded the Douyin app, then saw Liu Yifei's dress-up video, and then followed Liu Yifei.
-
The Spring Festival Gala is indeed not very interesting. The TV was playing the Gala, but Yang Hao didn't watch it at all. He just lowered his head and played with his mobile phone.

Liu Yifei was no less enthusiastic. She snuggled in Yang Hao's arms and watched short videos with great interest.

Short videos are so interesting that Liu Yifei is now completely addicted to them.

"Oh my! Yang Hao, my Douyin fans have exceeded one million." Liu Yifei said excitedly while nestling in Yang Hao's arms.

After hearing what Liu Yifei said, Yang Hao took her phone and looked at it. Sure enough, the number of fans had just exceeded one million.

Let’s watch Liu Yifei’s short video again.

The number of likes has reached over 300,000, and there are over 6,000 comments.

Liu Yifei’s private message was directly 99+.

This short video went viral really quickly. It reached this number in just over 20 minutes after it was posted.

Liu Yifei's number of fans is still increasing, and almost every time she refreshes her post, the number of fans increases by several thousand.

"Fei Fei, what's the big deal? This is just the beginning. I estimate that it won't be long before your number of fans will exceed 10 million." Yang Hao returned the phone to the other party and said lightly.

Tens of millions of fans?

After hearing what Yang Hao said, Liu Yifei felt that it was too exaggerated.

How long has the Douyin app been launched?
How can the traffic be so huge? You know, Weibo was launched in 2009 and has been in operation for 7 years. The person with the most fans is Yao Dazui, who has only more than million fans.

Ten million followers on Weibo is not a small number, and he is definitely a big V among big Vs.

"Fei Fei, why, you don't believe it?"

"Do you want to make a bet?" Yang Hao said with ill intention.

"What bet?" Seeing the timid smile on Yang Hao's lips, Liu Yifei knew that this bet was probably not serious.

"Fei Fei, didn't you wear the same outfit as Xiao Long Nu when you filmed the short video before?"

"You are a professional actor, and I am a professional actor too."

"If you reach 10 million fans within three days, can we recreate a classic movie or TV series clip?"

"Little Dragon Girl's Clothes", "Reproduction of Classic Film and Television Drama Clips"

Through these two words, Liu Yifei already knew what Yang Hao wanted to do.

"What clip?" Although she knew it in her heart, Liu Yifei pretended not to know.

"I will play Yin Zhiping and you will play Xiao Longnu in your true colors. How about we have a live-action drama?"

When I was a child, I watched The Return of the Condor Heroes and saw Xiaolongnu being raped by Yin Zhiping under a tree. Everyone hated Yin Zhiping so much.

But Yang Hao's train of thought was different, and he was extremely envious of Yin Zhiping.

Now that we have this ability, it would be a shame not to perform a real-life crossplay for this classic scene.

"Okay, I agree." As they were an old couple with children, Liu Yifei didn't care too much about having a real-life crossplay with Yang Hao and agreed immediately.

In this kind of situation, it’s hard to say who will be the one who enjoys it.
How could you refuse.

"Oh my, your fans are growing so fast. While I'm talking to you, it's reached 122 million." Liu Yifei just refreshed the background again. The rising trend of the number of fans made her scream.

"Hehe, Liu Yifei, you are bound to lose." The faster Liu Yifei's fans grew, the more excited Yang Hao became.

At 12:30, the Spring Festival Gala finally ended.

I learned from Zhang Yiming that Douyin added more than 40 million new users that night.

At this time, Liu Yifei's fans have reached more than three million, which means that among this wave of new users, one out of every twelve people follows Liu Yifei, which is a very good ratio.

Hugging Liu Yifei, I had a good sleep.

When he woke up in the morning, the first thing Yang Hao did was to check Liu Yifei's Douyin account.

"Wow! Five million fans?" Yang Hao said maliciously.

"Hmph! I only have five million fans. It's still a long way to go." Liu Yifei was still stubborn and refused to admit defeat.

"Haha, then we'll watch it tonight." Looking at Liu Yifei's stubborn look, Yang Hao found it very interesting.

Yang Hao opened Weibo, wanting to see what had happened in the entertainment industry in the past two days.

According to past experience, the most popular program during the Spring Festival should be the Spring Festival Gala.

But this year seems to be different.

The top spot on Weibo's hot search list was directly occupied by Liu Yifei's timely outfit change.

As for other portals, they were similar, with news about Liu Yifei changing her clothes on time.
-
“It’s very popular. It’s very popular!”

Although Zhang Yiming slept very late last night, he got up very early in the morning. These few days are a critical period for Douyin, and there is no room for carelessness.

I had just finished breakfast and drank a cup of coffee to refresh myself when I saw my assistant rushing towards me with an excited look on his face.

"Popular? What's popular?" Zhang Yiming asked his assistant subconsciously.

"It's the video of Liu Yifei changing clothes at the right time last night." While speaking, the assistant took out the mobile phone and let Zhang Yiming watch it himself.

With the help of his assistant, Zhang Yiming soon discovered that Weibo and major portals were all filled with news about Liu Yifei's timely outfit change.

This is a huge hit that has gone viral all over the Internet!
Last night, when Zhang Yiming saw Liu Yifei’s costume-changing video, he realized that this video would be popular, but he didn’t expect it to become such a hit on the entire Internet.

This is a great opportunity to attract traffic and should not be missed.

"Quick, let the operations department hype up this popularity. The key point is to direct traffic to the Douyin app." Zhang Yiming quickly instructed his assistant.
-
There are two kinds of popularity in the entertainment industry.

One is long-lasting popularity, which depends on the work. As long as the work is circulated, this popularity will continue.

The other type is short-term popularity. This type of popularity has no works and relies mainly on hype. It comes quickly and goes away quickly.

Liu Yifei's dressing-changing video is a short-term popularity. Although it cannot be maintained for too long, in the short term, this popularity is really high.

Under this wave of popularity, there are too many people imitating and following the trend.

Especially in the circle of internet celebrities and anchors, many people have followed the trend and shot similar time-stamped videos.

With everyone adding fuel to the fire, Liu Yifei's timely outfit change became even more popular.

Many people downloaded the Douyin app just to watch the original version of Liu Yifei's timely dress-up video.

In this way, Liu Yifei's Douyin fans continued to grow rapidly.

"Fei Fei, you have seven million fans now?" Yang Hao reminded maliciously at night.

"Why are you in such a hurry? It's not even 10 million yet."

The next night.

"Fei Fei, we have nine million fans now!"

The third night.

"Fei Fei, you have 10 million fans now!"

"Hurry up and change your clothes. Hurry up and change your clothes." Yang Hao urged impatiently.

Liu Yifei didn't waste any time and quickly changed Xiaolongnu's clothes.

Afterwards, Liu Yifei lay obediently on the bed, motionless, as if she had really been acupunctured by Ouyang Feng.

At this time, Yang Hao took out the white silk that he had prepared long ago, as if performing a magic trick, and covered Liu Yifei's head directly with it.

"Remember, Feifei, you have been acupunctured, you can't move!" Yang Hao reminded before taking action.

I have to say that Liu Yifei has good acting skills. She really looked like she was acupunctured and let Yang Hao manipulate her without moving.

"Cool!"

I'm tired of hearing women screaming.

Occasionally, it would be a different experience to be the one being acupunctured.
-
In the following period, the endorsement advertisements shot by Meng Ziyi, Zhao Liying, Li Xian, and Chen Xiao for Douyin also appeared on major TV stations.

Under this publicity campaign, Douyin's user growth is very fast.

Soon, it formed a north-south division situation with Kuaishou.

In the industry, it is called "Douyin in the South and Kuaishou in the North". (End of this chapter)