Chapter 229 Movie Promotion
As the Spring Festival approaches, the promotion of "Detective Chinatown" has officially begun.

The trailers that had been edited long ago were released on major platforms according to the established plan.

A series of soft articles about "Detective Chinatown" have also appeared on major portals.

When "Detective Chinatown" was being filmed, the movie was often on the hot searches on Weibo because of the yellow battle robe incident and the picture fight between Da Mimi and Liu Shishi.

Now that large-scale promotion has begun, the popularity of this movie has exploded.

#Half a month later, "Detective Chinatown" will be officially released. I hope all fans will support it. This movie is still a comedy and will not disappoint everyone#@刘师师@王保强@……

Yang Hao now has more than 40 million followers on Weibo. To promote the movie, of course he had to post a message on Weibo and also tagged the movie’s leading actors one by one.

Later, Yang Hao asked Zhao Liying, Da Mimi, Nazha, Di Lieba, Da Tiantian and others to like and repost this Weibo message on WeChat.

Some of these good friends have millions of fans, while others have tens of millions. None of them have weak influence. Soon, this Weibo message directly topped the hot search list.

The screen below Yang Hao’s Weibo is filled with messages from fans.

"After much anticipation, Hao Ge's new movie is finally here. I've been blinded by bad movies for months. I hope Hao Ge's new movie can help me see the light again."

"I am most looking forward to Hao Ge's comedy. I have watched all of Hao Ge's movies in recent years. I hope this one will still be a classic."

"I'm starving for pocket money, please let the movie come out soon"

"Not much to say, when Detective Chinatown is released, I will definitely bring my wife and children to support it."

……

After working in the film industry for two or three years, Yang Hao's reputation has been established. Now he has a lot of fans supporting his movies. It is no exaggeration to say that the name Yang Hao alone, as long as it is listed as a producer, is worth at least hundreds of millions in box office revenue.

Since he had nothing to do, "Detective Chinatown 3" held a roadshow. This roadshow was different from the previous ones. Previously, Yang Hao's roadshows were all held when the movies were officially released.

This roadshow will be held before the movie is officially released, when the movie is previewed.

The main thing is to meet with fans, answer their questions, introduce the content of the movie, and of course the most important thing is to create topics, let the media help promote it, and increase the popularity of the movie.

Yang Hao didn't want to be too tired, so he only planned to visit Beijing, Shanghai, Guangzhou, Shenzhen, and a few first-tier cities, a total of about ten cities. Moreover, he split his forces into two groups, one led by Bao Qiang, and the other led by Yang Hao and Liu Shishi, and each team visited seven or eight cities.

"Director Yang, I have also participated in many film roadshows, and this one is definitely the most relaxing one for me. We only visited seven or eight cities in 15 days. This intensity is totally like traveling." Before the roadshow, the film's creative team held a meeting. When Wang Baoqiang learned about the roadshow schedule at the meeting, he said in disbelief.

"Haha, Brother Baoqiang, then just think of this as a funded tour. We are going to travel and earn money at the same time," Yang Hao laughed when he heard Baoqiang say that.

"I feel guilty about making money so easily, Director Yang," Baoqiang also said with a smile.
-
The first stop of the roadshow for Yang Hao and Liu Shishi's team is Wanda Cinemas in Shanghai.

The itinerary of the roadshow of "Detective Chinatown" will be announced on Weibo in advance. In addition, the Wanda Cinema in Shanghai has already hung up promotional posters in advance, so many local fans in Shanghai know that Yang Hao and Liu Shishi will come here for a roadshow.

Therefore, before Yang Hao and Liu Shishi arrived, a large group of fans had already gathered around the theater.

"Ah, Yang Hao, look here"

"Yang Hao, so handsome"

"Master Liu, I love you"

……

When Yang Hao and Liu Shishi arrived at Wanda Cinemas in Shanghai, the fans who had been waiting eagerly for a long time immediately became excited, holding up their cheering signs and shouting their names loudly.

Following the entry of Yang Hao and Liu Shishi, fans who had bought preview tickets also walked into the screening room one after another.

It’s clear that these fans were very excited to see the star in person.

"Shishi, I heard that you changed your usual dignified image in this movie and played a charming character. Is this true?"

"Brother Hao, Brother Hao, I heard that you didn't act in this movie. When will you direct and act in it yourself?"

"Excuse me, Yang Hao, how much do you expect this movie to make at the box office?"

……

I have to say that the fans are very enthusiastic. As soon as Yang Hao and Liu Shishi greeted the fans on the stage, many fans asked questions about the movie in various aspects.

It can also be seen from this question that they should be real fans who have done their homework in advance and have some understanding of this movie.

Soon the lights dimmed and the movie "Detective Chinatown" officially began to show.

The movie follows Tang Ren and Qin Feng who come to Thailand. Tang Ren becomes a suspect in a bizarre murder case and has to flee with Qin Feng. The plot gradually unfolds.

When the movie was showing, Yang Hao's mind was on the audience, wanting to see their reactions.

When we were discussing the film schedule, we screened the film internally and the response was good at the time. However, only a small number of people participated in the internal screening. Just because they thought the film was good, it didn't necessarily mean that the audience in the venue would think the same.

Every year there are quite a few films that perform well when screened internally but simply fail to please the audience.

But all this was just unnecessary worry for Yang Hao. As the plot of the movie unfolded, funny moments appeared one after another and the laughter in the theater continued.

Even Liu Shishi was attracted by the film at this time. She was completely absorbed in watching the film and laughed like a silver bell from time to time.

"It's a sure thing!" After seeing the audience's reaction, Yang Hao knew that the movie was a sure thing. For a comedy, the most important thing is to make the audience laugh. As long as there is constant laughter, the box office of this movie will definitely not be low.

Two hours passed in a flash, and many people were still reluctant to watch more, but the movie was over.

"Clap, clap, clap..." As the lights in the screening room came on, the audience spontaneously applauded the film, and the sound of clap, clap, clap continued for a while.

Accompanied by the audience's applause, Yang Hao and Liu Shishi walked to the top of the stage.

"Is the movie good?" Yang Hao picked up the microphone and spoke loudly to the fans below.

"It's great," the fans said in unison, showing respect.

"Will you go home and share this movie with your family and friends?" Yang Hao continued to ask.

"meeting".

"Do you still want to watch the second part of Detective Chinatown?" Yang Hao asked again. "Yes."

"Since my fans are so supportive, I will give you some more benefits," said Yang Hao, then he took out his mobile phone and logged into his Weibo account.

Edited and sent a sentence on Weibo, "Showing the ticket stub."

"Dear fans, as long as you take a screenshot and post your movie ticket stubs under this Weibo message, I will conduct a live lottery later and draw 6666 lucky fans, and each fan will receive a cash red envelope of ."

"Shua, swish, swish..." As soon as Yang Hao finished speaking, many fans at the scene took out their mobile phones and posted their ticket stubs under Yang Hao's Weibo message.

Afterwards, he interacted with the fans and answered some related questions from them. The preview + roadshow ended here.
-
After returning to the hotel, Liu Shishi couldn't wait to throw herself into Yang Hao's arms and said in a coquettish voice: "Honey, when you were on the roadshow just now, you said that there will be a second part of "Detective Chinatown". Is that true?"

After hearing Liu Shishi's words carefully, Yang Hao suddenly realized what she meant. Why was Liu Shishi so proactive and threw herself into his arms as soon as she entered the room? It turned out that she was thinking about the second part of the movie.

But this will disappoint Liu Shishi. According to the plot, only a few male protagonists will be retained in the second part, and she, the vase heroine, will definitely not have the chance to appear again.

"Shishi, the female lead in the second part will definitely be replaced. You can at most make a cameo appearance in it," Yang Hao hugged Liu Shishi, placed her on his lap, and whispered in her ear.

"Why is it just a guest appearance?" Liu Shishi said coquettishly with some dissatisfaction.

"It's really just a cameo role. If you don't want it, then delete the cameo role." Yang Hao is still responsible for the movie and he will definitely not change the plot just because of a woman's coquettishness.

Yang Hao knew very well in his heart that movies were the foundation of his career. As long as the movies were successful, what kind of women would he not be able to find in the entertainment industry?

"I want it, I want it, I want a cameo appearance too." Each of Yang Hao's current movies has a high traffic, and even if he plays a small cameo role in it, he can still gain considerable attention.

It is not shameful for Liu Shishi to make a guest appearance in Yang Hao's movie.

Yang Hao hugged Liu Shishi and could clearly feel Liu Shishi's curvy figure.

Yang Hao was somewhat skeptical as to whether his maxed-out physique could allow his good friend to grow again. Liu Shishi was now obviously a size larger than before.

"Shishi, what are you doing? Let's do something serious," Yang Hao asked in confusion when he saw Liu Shishi lowering her head and fiddling with her cell phone.

"Hehe, dear, I've also posted my ticket stub. When do you hold the lottery? I'd like to see if I'm lucky enough to win the 6666 cash red envelope," Liu Shishi said proudly as she waved the picture of the ticket stub on Weibo in front of Yang Hao.

"By the way, how did you come up with the marketing strategy of showing your ticket stubs to win cash red envelopes? I just logged into Weibo, and your Weibo message about showing your ticket stubs has already topped the Weibo hot search list," Liu Shishi asked curiously.

Hearing what Liu Shishi said, Yang Hao smiled freely.

In the past, when a movie was released, people could show their ticket stubs to win a cash red envelope. This tactic has been played out for a long time, but at this point in time, it is still a novel marketing method.

When Yang Hao opened Weibo, the first thing he saw was “Show off your ticket stubs”, which topped the Weibo hot search list.

The next hot search on Weibo was "Yang Hao personally admitted that there will be a second part of "Detective Chinatown"."

Nowadays, almost every movie that is released will hold a roadshow, but most of the effects are very poor. The ultimate reason is that they fail to create topics.

In order to create topics, some movies in later generations deliberately had actresses expose their private parts, expose their nipples, or even kneel down to show their sympathy during road shows. Although this method is very despicable, it does have an effect on increasing the box office of the movie.

Of course, Yang Hao would not use such despicable means to create topics.

Showing your ticket stubs to win cash red envelopes and the second part of "Detective Chinatown" are the ways Yang Hao creates topics.

It has to be said that Yang Hao's marketing method was very successful. Many fans who watched the preview posted their ticket stubs on Weibo.

With the end of the first day of previews for "Detective Chinatown 3," word of mouth for the film has spread in a small area, especially Yang Hao's activity of showing ticket stubs to win cash, which has spread word of mouth for the film even faster.

Yang Hao's movies have a great influence in the entertainment industry. There are many film and television companies paying attention to "Detective Chinatown". Many companies arrange people to watch the movie as soon as it is released to obtain first-hand information.

What if the on-site response to "Detective Chinatown 3" is not good? Wouldn't that be my chance?

When a whale dies, all things come to life. Many people secretly hope that Yang Hao’s movie will flop this time.

As soon as the movie "Detective Chinatown" started to be screened, Wang Zhonglei dressed up in disguise and went to the cinema to watch it.

After watching the movie, Wang Zhonglei immediately ran to Wang Zhongjun's house.

In the study, Wang Zhongjun and Wang Zhonglei were sitting opposite each other.

"What is the movie "Detective Chinatown" like?" Wang Zhongjun asked after Wang Zhonglei took a sip of water and took a breath.

"The movie is surprisingly good, and the audience response is also very enthusiastic, so the box office should be good," Wang Zhonglei said without further ado, briefly outlining the actual situation of the movie.

"Oh!" Although he had expected it, Wang Zhongjun still couldn't help but sigh when he heard his brother's words.

“Fortunately, our movie’s release date was advanced, otherwise it would have been even worse than last year,” Wang Zhonglei said with lingering fear.

The two brothers of the Wang family are not isolated cases. Wang Jing also watched the movie "Detective Chinatown" as soon as possible. Due to cultural differences, he was not deeply touched by the funny scenes in the movie, but seeing the reaction of the audience, he understood that the box office of this movie would definitely not be low.

Now he is very glad that the release of "The Man from Macau 2" was postponed, otherwise it might have ended up like Stephen Chow's "Journey to the West: Conquering the Demons" last year.

Wang Jing is a down-to-earth person. He doesn't think postponing the release will be a loss of face. As long as the movie can make money, he doesn't care about anything else.

On February 2th during the Spring Festival, another movie will be released, which is "Where Are We Going, Dad 19".

This kind of variety show movie is really weird. Last year, the shooting period of "Where Are We Going, Dad 1" was only 5 days. This 5-day game work earned more than 6 million yuan at the box office.

This year, the shooting period of "Where Are We Going, Dad 2" has doubled to 10 days. This 10-day game is intended to make money again.

Even though Yang Hao has been in the entertainment industry for several years, it is hard to imagine what kind of movie can be made with a shooting period of 5 or 10 days.

In recent years, Mango TV has produced a variety show movie rated three to four points every year, which is definitely the best among many satellite TV channels.

But it still makes a lot of money.

This variety show movie had an investment of 18 million yuan and a box office of several hundred million yuan. This terrifying profit margin is even higher than "Charlotte's Troubles" and "The Richest Tomato".

It's just outrageous.

(End of this chapter)