Chapter 214: Give feedback on the Douyin beta version

The official announcement of Yang Hao and Liu Yifei really generated a lot of attention. For several weeks in a row, the headlines on Weibo were almost all about the two of them.

Liu Yifei was under strict supervision by her mother, so she set up a contract couple just to have a legitimate reason to get close to Liu Yifei.

Yang Hao really wants to suck it up to Fairy Sister.

But unfortunately, every time the two met, her mother Liu Xiaoli was like a dog-skin plaster, watching from a distance, which made it impossible for Yang Hao to succeed. The most he could do was to satisfy his desire in the blind spot of his vision.

Liu Yifei got angry and ended up causing great suffering to Meng Ziyi. In recent days, Meng Ziyi has been really miserable.

Sohu Building, Haori Film and Television Culture Media.

Meng Ziyi is still studying at the Beijing Film Academy. Normally, she would not come to the company unless there was something important. But today, Meng Ziyi came.

She came to the company today to sign the contract for the female lead role in "The Witch", so Meng Ziyi was very happy. She hummed a song and went straight to Yu Li's office.

"Sister Yu Li, President Yang asked me to come to the company to see you," Meng Ziyi knocked on the door and pushed it open after getting permission.

Seeing Meng Ziyi pushing the door open, Yu Li was a little stunned.

The straight black hair, the swaying figure, and the sweatshirt she wore that made her figure curve a lot, was this still the Meng Ziyi she knew?

Yu Li had met Meng Ziyi a few weeks ago. At that time, Meng Ziyi's face was still childish and it was obvious that she was still a student. But now she seemed like a different person. She exuded charm and had the aura of a queen. It was completely impossible to tell that she was still a student.

Yu Li narrowed her eyes and observed carefully. With her sharp eyes, she soon discovered that Meng Ziyi's buttocks were much firmer than before, and her chest seemed to be fuller than before. Combined with the purpose of Meng Ziyi's coming to the company today, Yu Li knew clearly in her mind that Meng Ziyi must have dedicated herself to art.

"Come and sit down." After figuring it out, Yu Li realized that Meng Ziyi and Yang Hao had a complicated relationship, and her smile became even more enthusiastic.

"Thank you, Sister Yu Li," Meng Ziyi thanked sweetly and then sat down.

"Here is the contract, sign it if there is no problem," Yang Hao told Yu Li in advance that Meng Ziyi would be the heroine of "The Witch". Before, Yu Li was very puzzled as to why Meng Ziyi was chosen as the heroine of the movie, but at this moment, seeing Meng Ziyi's appearance as if she had been transformed from a living person, how could Yu Li not understand the reason.

Having been in the entertainment industry for so many years, Yu Li is very open-minded about this kind of thing and does not feel disgusted. She even thinks that Meng Ziyi is a good girl who knows how to make progress.

Zhao Liying has starred in two popular TV series, "Legend of Lu Zhen" and "My Sweetheart", and has a good momentum in the circle. Yu Li was originally most optimistic about Zhao Liying, but now Yu Li has changed her mind. She is now more optimistic about Meng Ziyi.

There are five female artists signed by the company, Zhao Liying, Yang Zi, Meng Ziyi, Yang Chaoyue and Zhang Zifeng.

Zhao Liying works very hard and can be called a model worker. However, Yu Li thinks that she is using her hard work in the wrong place. If she used this energy on Yang Hao, he would surely develop better than he is now.

Zhang Zifeng and Yang Chaoyue are too young to be given important positions.

Yang Zi's appearance doesn't seem to catch Yang Hao's eye.

Now it seems that among these women, Meng Ziyi seems to have taken the lead.

This girl, Meng Ziyi, is not only beautiful, but also willing to devote herself to art. With this kind of drive, she will definitely have a good future.

In the past, Yang Hao always fooled around with female stars outside the company, gave a lot of film resources to those vixens outside, and didn't seem to care much about the company's several contracted artists.

Now there is finally a female artist in the company who can please Yang Hao, which makes Yu Li feel very relieved. She wishes Meng Ziyi could hold Yang Hao's heart tightly and keep all of Yang Hao's resources within the company.

Yu Li smiled at Meng Ziyi and felt it necessary to remind the little girl in front of her not to be like Zhao Liying, who had not contacted Yang Hao for several months and was completely unable to distinguish the primary from the secondary and grasp the key points.

As long as you hold on to your boss, would you still be afraid of lack of resources?

"Ziyi, it can be seen that General Manager Yang seems to value you very much. You should communicate more with General Manager Yang and keep in touch with him more often. This will be of great benefit to your future development." When Yu Li spoke, she emphasized the words "contact" and "communication", and the meaning she wanted to express was already very clear.

"I understand, Sister Yu Li," Meng Ziyi is very smart and she understood Yu Li's words immediately.

Although she understood it and did it, Yu Li's words still made Meng Ziyi blush. After all, she was a 19-year-old girl and was very thin-skinned.
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Meng Ziyi listened to Yu Li's words, and in the following days, she stuck to Yang Hao almost every day. Yang Hao thought she was just getting used to it, and since he really had nothing to do recently, he tried his best to satisfy her and stayed with her every day.

Meng Ziyi became even more beautiful because of Yang Hao's care.

On the bed, Yang Hao hugged Meng Ziyi, and at this time a phone call broke the ambiguous atmosphere.

The caller ID showed that it was from Zhang Yiming, the president of ByteDance.

Zhang Yiming would not call him easily, and now that he called him so late at night, it must be something important, so Yang Hao immediately picked up the phone.

"Mr. Yang, the short video app you mentioned last time has now made a test version. When will you come to the company to take a look?" Zhang Yiming called personally and said to Yang Hao excitedly.

A few months ago, when ByteDance was raising its Series C funding, Yang Hao mentioned a short video app to Zhang Yiming. At that time, Zhang Yiming felt that this type of short video app perfectly fits into the 4G traffic era and that it must be a hot project. So he immediately convened a meeting of the company's senior executives to study the project, and soon established the project. After several months of research and development, the test version of the short video app has now been officially released.

"Really? The short video test version app was made so quickly?" Yang Hao was very excited when he heard Zhang Yiming say that the test version app had been made. This is Douyin, which has a market value of trillions of dollars. As long as this app is successful, he will soon become a multi-billionaire.

I made an appointment with Zhang Yiming to go to ByteDance tomorrow afternoon to experience the beta version of the app. We chatted for a while before hanging up the phone.

After hanging up the phone, Yang Hao still couldn't calm down.

It is only November 2014, and ByteDance has already produced a test version of its short video app, which means that the official version will be launched in the first half of next year at the latest.

In the previous life, ByteDance launched the short video app in 2016. According to this time, Douyin may be launched a year earlier. Meng Ziyi heard Yang Hao's phone call clearly. Although she didn't know what the short video app was, she knew that this short video app was not simple because Yang Hao's smile never stopped.

"Brother, what is this short video app that makes you so happy?" Meng Ziyi leaned up from Yang Hao's back, hugged Yang Hao's neck, and lay on Yang Hao's back. Meng Ziyi had a good figure to begin with, and after being developed by Yang Hao, it became three points bigger. The soft touch coming from the back made Yang Hao angry.

Yang Hao turned around, hugged Meng Ziyi, kissed her on her fair and flawless cheek, and then said: "Forget about the app, let's do something happy."

The long-cherished Dou Yin was about to hatch, which made Yang Hao very excited. He hugged Meng Ziyi's slender waist and turned over to start a new round of war.

With a beautiful woman by your side, you will find that you will always feel extra tired at night, sleep very soundly, and the whole night will pass quickly.
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In the afternoon, Yang Hao came to the ByteDance building, Zhang Yiming's office, and accompanied by Zhang Yiming, went to the R&D department.

"This is the test version of the app. Mr. Yang, can you please take a look at what's missing?" Zhang Yiming handed over a mobile phone with the short video app already downloaded on it.

Zhang Yiming also had his own purpose in inviting Yang Hao to the company this time. The last time he talked with Yang Hao, he found that Yang Hao seemed to have a deep understanding of short video apps, as if he already had a mature product in his mind. This time he asked Yang Hao to come just to let Yang Hao see what shortcomings this app has.

Taking the phone handed to him by Zhang Yiming, Yang Hao looked down at the screen. When he saw the name of the short video app, he couldn't help but frowned.

The appearance of this short video app is almost the same as Douyin of later generations, with both being jumping notes, but its name is not Douyin, but A.me.

It's okay for these senior talents who have studied abroad to like to give themselves English names, but why do such domestically-oriented products also like to give themselves English names? You can sense the sense of failure just by looking at the name.

"Mr. Zhang, how about an English name? Don't be too ambitious. Let's occupy the domestic market first. I think we should give it a Chinese name, such as Douyin Short Video App. The shape of this app is jumping musical notes, and the name Douyin fits this app very well."

"Mr. Yang, please take a look at what else is lacking besides the name." Zhang Yiming did not argue with Yang Hao and chose to put the issue of the name aside for the time being.

Upon hearing this, Yang Hao opened the app. The internal interface of this app was very neat, and its functions were not as many as those in later generations. It did not have many functions such as live broadcast, local shopping, shopping mall, group buying, Douyin monthly payment, etc.

There is only a lonely short video interface, and instead of one short video per screen, there are four short videos on one screen, forming a T-shaped field.

As it is a beta version, it is normal and understandable that it has only one function.

But Yang Hao looked around but couldn't find Douyin's gold coin system. The reason why Douyin was so popular in its previous life was because of this gold coin system.

Ten thousand gold coins can be exchanged for one dollar, which is really a powerful tool for attracting traffic.

How many people watch Douyin and ads every day just for a few gold coins, just to withdraw a dozen dollars in ten days or half a month.

Some retired elderly people earn several thousand yuan, but they can still play Douyin for several hours just for a few dollars.

After being reborn, Yang Hao hadn’t watched short videos for a long time. He hadn’t watched dancing girls on short videos for a long time. He really missed them. He watched them for half an hour in one go before he stopped.

"Except for the limited functionality, there are no other major problems with this app," Yang Haoxian gave his affirmation to the app.

After a pause, he changed the subject and said, "Mr. Zhang, have you thought about how to promote this app?"

There is already a Kuaishou short video app on the market. It is not difficult to make an identical app by copying it. The most important thing is how to promote this app.

"This..." Zhang Yiming was really stumped when he heard Yang Hao's question. Although Douyin's artificial intelligence algorithm is more advanced and the short videos it pushes are more accurate, it still lacks the first-mover advantage over Kuaishou. Without good promotion methods, it is really hard to say whether this app can be successfully operated.

Anyone who knows a little bit about the business knows that developing an app is not really difficult; the difficulty lies in its promotion and operation.

"Mr. Zhang, it costs a bank 50 to 100 yuan to promote a credit card, and it costs a game 10 to 30 yuan to promote an active user. The cost of promoting a new user on Alipay was more than 20 yuan. I wonder how much money you plan to spend to attract a new user?" Yang Hao did not directly propose the gold coin system, but asked the other party first.

All kinds of apps on the market spend a huge amount of money on initial traffic generation, with an average of dozens of dollars per person, and some even spend hundreds of dollars.

Yang Hao's question really took Zhang Yiming by surprise. Zhang Yiming was totally unprepared and was stunned by Yang Hao's question.

Yang Hao did not keep anyone in suspense at this time and brought up the gold coin system.

"Give me gold coins after downloading? Can I withdraw gold coins when I have 10,000 gold coins? Can I earn gold coins by watching videos? Can I also earn gold coins by attracting new users?" After hearing Yang Hao's series of explanations, Zhang Yimin fell into a brief contemplation.

But soon, Zhang Yiming came to his senses and roughly understood what Yang Hao meant.

"Great, really great." After figuring out the wonderful uses of the gold coin system, Zhang Yiming suddenly slapped his thigh, looking extremely excited.

This gold coin system is definitely a major innovation in promotion.

"You can withdraw cash after downloading the app" and "You can make money by watching short videos". Zhang Yiming has a feeling that as long as these advertisements are put out, he will be able to open up the market for short video apps soon.

"Mr. Yang, I didn't expect that you are not only good at investing in movies, but also have unique insights into the promotion and operation of short videos. You are really amazing."
"If you weren't doing so well in the entertainment industry now, I would really like to poach you and bring you to ByteDance as the vice president of operations."

Zhang Yiming is really excited now. At this moment, he is extremely grateful that he let Yang Hao invest in ByteDance's B and C rounds of financing. If a talent like Yang Hao went to a competing company, the loss to him would be too great.

Seeing Zhang Yiming complimenting him so much, Yang Hao felt a little embarrassed. He was just revealing something that originally belonged to ByteDance to them in advance.

Afterwards, Yang Hao roughly told Zhang Yiming about some minor problems and malfunctions of this short video app, which made Zhang Yiming marvel again and again, and he called Yang Hao an Internet genius who was delayed by the entertainment industry.

Walking out of the ByteDance company building, Yang Hao was still excited. It took more than a year from ByteDance's B and C rounds of financing. The long-awaited Douyin finally saw the dawn of hatching. Yang Hao felt light as he walked on the road.

That's Douyin! Its market value is several trillion!
(End of this chapter)