Chapter 177 Investing in a variety show for Meng Ziyi
It was around ten o'clock in the evening when Yang Hao returned to the crew hotel.

The beautiful and rich girl Da Tiantian was already lying on the soft big bed waiting for him.

The cheongsam is a thin quilt made of gauze, which I twist and wipe lightly to make me intoxicated

Holding the other's slender waist and feeling the other's smooth and tender warmth, when everything was done and he entered the saint mode, Yang Hao fell into deep thought, thinking about the signing of Meng Ziyi today.

Hugging one woman and thinking about another woman, I shouldn't be considered a scumbag!

After all, it's for work.

How can something at work be called scum?

All I can say is that Yang Hao is too career-oriented.

In later generations, Meng Ziyi was considered to be one of the more popular young actresses born after 95.

But the deepest impression Meng Ziyi left on Yang Hao was her performance in variety shows.

Because of her carefree personality, she often speaks without thinking and often says shocking things in variety shows. Although she has created many famous scenes, she has also offended many people because of this.

Those who like her think that Meng Ziyi has a straightforward personality and can take a joke, while those who hate her think that she is brainless and likes to act up.

But no matter what, Meng Ziyi does have a strong sense of variety shows.

"Variety show, variety show," Yang Hao murmured repeatedly in his heart.

"Perhaps training Meng Ziyi to become a variety show star is a good choice," this thought suddenly popped up in Yang Hao's mind.

As soon as this thought came to his mind, Yang Hao felt it was more and more reliable.

My company already has two female artists, Zhao Liying and Yang Zi, and these two will definitely focus on TV dramas.

By training Meng Ziyi into a variety show star and giving her a differentiated positioning, she can avoid competition with Zhao Liying and Yang Zi. For Meng Ziyi, her future development may be better.

Compared with film and television dramas, variety shows have an even greater ability to attract fans.

In the past, there was a saying that movie stars > TV stars > variety show stars.

In fact, in the era of traffic, especially after the Internet giants entered the entertainment industry, they believe more in real data, and they don’t pay much attention to status.

They like to use the number of fans of a celebrity’s social media accounts, the number of times the celebrity has made headlines, the number of active fans on Weibo, the total number of searches on the entire Internet, and other relevant data as a basis for measuring a celebrity’s commercial value.

The entry of Internet giants has disrupted the ecology that has existed in the entertainment industry for many years.

When they invest in TV dramas and movies, they often don’t look at the acting, but prefer to look at the raw data.

They think that everything can be deceived, except data.

It is precisely because of this that traffic stars and young idols come into being. They may not have good acting skills, but they have high traffic and their data fully meets the requirements of major Internet companies.

Internet giants have set content ratings such as S+, S, A+, A, and B for each film and television project, generally dividing them according to the size of the IP, celebrity popularity, investment costs, etc.

If you hire stars whose traffic meets their requirements, the original S-level project will become S+, and you will get more publicity and promotion resources. If you were a director, what would you choose?

Many times, it’s not that the director wants to use young and handsome actors, but that the director is kidnapped by capital and has to use young and handsome actors.

Without young and handsome actors, the project's rating will not go up, there will be no publicity and promotion resources to support it, and the possibility of the TV series failing will greatly increase.

Choosing young and handsome actors and popular stars is really a helpless move.
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"Train Meng Ziyi into a popular star through variety shows?" Yang Hao thought his idea was great.

The future is the era of traffic, and cultivating Meng Ziyi into a traffic star is completely in line with the trend of the times.

Although being a traffic star is not conducive to long-term development, Meng Ziyi has many reliable film and television projects, so it will be easy for her to transform in the future.

Although Meng Ziyi performed very well in variety shows in his previous life, his popularity was never high. A big reason for this was that he had never appeared on a hit variety show.

"What variety shows will be popular in 2014?" Yang Hao frowned and thought.

Suddenly Yang Hao thought of a person, Yang Baby, who was a model and became a top star thanks to the variety show "Running Man".

"Maybe Meng Ziyi can replace Yang Baby?" Yang Hao came up with this idea naturally.

"Run, Brothers" is an outdoor competitive reality show launched by Blueberry TV based on the Korean SBS TV variety show "Running Man".

A phenomenal variety show whose ratings once reached 5 points.

Being a regular guest on such a phenomenal variety show can boost your fame even more than starring in the hit drama of the year.

After all, a TV series will only be broadcast for a month at most, but a variety show can be popular for many years and provide a steady stream of traffic to the artists.

"Running Man" seemed to be produced and broadcast in 2014, but Yang Hao couldn't remember the exact month.

Thinking of this, Yang Hao quickly sat up.

"What's wrong, dear?" Da Tiantian was originally nestled in Yang Hao's arms, enjoying the afterglow of the saintly moment. Feeling Yang Hao standing up, Da Tiantian asked in confusion.

"Nothing, I'll take my phone." Yang Hao kissed Da Tiantian on the cheek, then reached for the bedside table and took out his own phone.

After unlocking the screen, Yang Hao immediately entered "Running Man" on Baidu search.

Yang Hao finally breathed a sigh of relief when the search results were all Baidu's medical beauty and plastic surgery advertisements, with no news related to variety shows.

"It seems that since 'Running Man' has not yet been aired, there is still a chance for everything."
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It was June and the weather was very hot. On the set of "Sito", it was around three o'clock in the afternoon. Yang Hao had just finished filming a scene and was already sweating profusely.

The crew staff rushed forward and helped Yang Hao take off his props and costumes. Yang Hao walked to the rest area, picked up a piece of chilled watermelon from the fruit plate, and ate the watermelon while enjoying the cool breeze from the fan. Only then did he feel better.

"Boss, it's Sister Yu Li calling." Just when Yang Hao was taking a break, the young assistant Yang Chaoyue came over and handed him her cell phone.

When Yang Hao was acting, it was not convenient for him to carry his mobile phone with him, so he gave it to his assistant Yang Chaoyue to help manage.

"Chaoyue, you eat watermelon too," Yang Hao said casually as he took the phone from Yang Chaoyue. "Okay, boss," Yang Chaoyue said without any hesitation, taking out the momentum of the best eater, picked up the watermelon and started eating.

"Yu Li?" Yang Hao said to the person on the other end of the phone.

"Boss, you asked me this morning to check if Blueberry TV has any new variety shows recently. I have found out that they have indeed introduced an outdoor competition reality show from South Korea's SBS TV station, and they are still soliciting investment," Yu Li explained the matter concisely.

"Blueberry TV is still attracting investment?" Upon hearing this news, Yang Hao instantly became excited.

"Yu Li, I'm giving you a strict order. Invest in this variety show on Blueberry Channel and get a spot as a permanent female guest. If the investment is unsuccessful, you must get the spot as a permanent female guest even if you have to pay a sponsorship fee," Yang Hao's tone was very serious, as if he was determined to get the spot as a permanent female guest.

"Okay, boss, I understand." Although Yu Li still didn't quite understand what was so special about this variety show that made Yang Hao value it so much, Yang Hao's past performance was so brilliant that Yu Li chose to trust him unconditionally.

"By the way, Yu Li, has Meng Ziyi come to the company to sign a contract with you?" After talking with Yu Li about "Running Man", Yang Hao was about to hang up the phone, but suddenly remembered that Meng Ziyi said she would come to the company to sign in the next few days, so he asked casually.

Last night, Yang Hao left a message to Yu Li on WeChat, saying that a young girl named Meng Ziyi would come to the company to sign a contract in the next few days, and asked Yu Li to pay more attention to her.

"Boss, this little girl Meng Ziyi came to the company early in the morning with a very positive attitude. The contract she was given is a regular ten-year contract," Yu Li briefly reported on Meng Ziyi's signing.

"Okay, I got it. You should pay more attention to Meng Ziyi. I am very optimistic about her. The permanent female guest of this variety show is prepared for Meng Ziyi."

Yu Li was a little stunned when she heard what Yang Hao said. She didn't expect that the resident female guest of the variety show, which her boss was so determined to get, was actually prepared for Meng Ziyi.

Meng Ziyi came to the company to sign a contract today. Yu Li chatted with her for a while. She felt that Meng Ziyi was very beautiful, but there was nothing special about her.

"Could she be..." Thinking of that possibility, Yu Li subconsciously classified Meng Ziyi as someone who should not be provoked in the company.

"Oh!" Yu Li let out a long sigh. There was nothing she could do about her boss. Others were in the entertainment industry for fame and fortune, and making money was their primary goal.

But it seems that the main purpose of this boss's involvement in the entertainment industry is to have affairs with other women, and making money is just a by-product.

"The boss is my dad, the boss is my dad..." Yu Li thought about her monthly salary of nearly 100,000 yuan and silently recited the five-word mantra, which calmed her urge to complain about her boss.
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Zhong Guisong is the executive deputy director of Blueberry Channel, in charge of daily work. Under his leadership, Zhejiang Satellite TV was revamped in 2008.

The variety show strengthening plan was implemented.

Purchasing a TV series can only maintain the ratings for one month at most, but a hit variety show can maintain the ratings for several months, and there will be a second season, a third season, or even more.

A TV station is only truly strong if it has strong variety shows.

Therefore, Blueberry Channel successively created three variety shows: "I Love to Remember Lyrics", "Only If You Love to Sing Can You Win", and "I Am the Big Judge".

In 2012, it launched the phenomenal music variety show "The Voice of China".

However, this year's ratings of "The Voice of China" were not as satisfactory as expected, and showed a clear downward trend.

So Director Zhong planned to launch a new variety show.

Not long ago, an outdoor reality show was introduced from the SBS TV variety show in South Korea. Zhong Guisong attaches great importance to this variety show.

However, the investment in this variety show became a difficult problem for Director Zhong.

A variety show costs hundreds of millions of dollars. If it loses money, he will be held largely responsible.

In order to avoid taking responsibility, Director Zhong has approached many investors. Currently, only Huayi has agreed to invest part of the money, and there is still a big funding gap.

Why were almost all the stars in the first season of Running Man in the previous life from Huayi? It was because Huayi was the largest investor in the variety show "Running Man".

"Boom boom boom..."

Just when Director Zhong was still worrying about looking for investors, there was a knock on his office door.

"Come in," Director Zhong responded without even raising his head.

"Great news, Master," Master Zhong's trusted subordinate walked in excitedly, with a smile on his face.

"Oh? Xiao Zhang, what good news is it that makes you so happy?" Seeing his subordinate, who was usually very rigorous in his work, so excited at this moment, Director Zhong's curiosity was also aroused.

"Vice President Yu from Haori Film and Television Culture Media just called and said that he is interested in investing in the variety show "Running Man,"" said a subordinate named Xiao Zhang excitedly.

"Haori Film and Television Culture Media?" When Zhong Guisong heard the company mentioned by his subordinate Xiao Zhang, he felt that the name was somewhat familiar, but he couldn't remember it for a moment.

"It's the company owned by the celebrity Yang Hao," Xiao Zhang reminded him, seeing the confusion in the director's mind.

"Oh, so it's Yang Hao's company. It sounds so familiar," Director Zhong suddenly realized after hearing his subordinate's explanation.

Haori Film and Television Culture Media is a film and television company that has emerged in the last two years. However, it has not produced many TV dramas and has little dealings with TV stations, so Director Zhong did not think of it for a while.
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Huayi Building, Wang Zhongjun’s office.

"Brother, do you think there's something wrong with Yang Hao's grandson? Why does he always go against us? We just negotiated with Blueberry TV about the variety show "Running Man", and now Yang Hao comes to interfere."

Hearing Wang Zhonglei's complaint, Wang Zhongjun frowned, held his breath, and fell into deep thought.

"Zhonglei, it must be a coincidence. Maybe Director Zhong of Blueberry Station came to him and Yang Hao couldn't refuse." Wang Zhongjun analyzed it carefully in his mind for a while and denied Wang Zhonglei's guess.

Huayi and Yang Hao are currently working together on "Shanghai Fortress", a project with an investment of up to 3 million yuan. The two parties should be in a honeymoon period, and it is very unlikely that Yang Hao will target Huayi now.

"Zhonglei, you should be more open-minded. Since Yang Hao also wants to invest in this variety show, it means that this variety show has great potential. We were a little worried about this variety show losing money before, but now we don't have to worry about it," Wang Zhongjun persuaded.

“But Yang Hao wants the spot of a permanent female guest. You know that, brother. We promised it to Yang Baby before. How are we going to explain this to Huang Xiaoming?” Brother Xiaoming’s position in Huayi shares is also quite high and he cannot be simply regarded as an artist, so Wang Zhonglei is a little embarrassed.

"I will talk to Xiao Ming in person later. It was Xiao Ming who was the one Yang Hao looked for in the male lead of "BJ Meets Seattle" when he invested in it. The female lead of such a big production as "Shanghai Fortress" was also given to Yang Baby. I think Yang Hao and Huang Xiaoming should have a good relationship. Huang Xiaoming should not mind."

"Oh! This is the only way," Wang Zhonglei sighed and said helplessly.
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"What?" When Xiao Ming told Yang Baby that she had lost her spot as a permanent female guest on "Running Man", Yang Baby felt like she was struck by lightning.

She now has the support of Huayi and Huang Xiaoming, and is being trained as Huayi's number one star. She never expected that one day someone would snatch her resources away.

"Who replaced my position?" Yang Baby asked unhappily.

　Create an enemy for Sister Meng and write about Yang Baby as the villain.

　　Any fans of Yang?
　　
　
(End of this chapter)