Chapter 141: Box Office Hits
A big reason why the ticket subsidy for "Knife of the Assassin 1" is so effective is the first-release advantage.
Movie tickets that used to cost thirty or forty yuan suddenly dropped to a dozen yuan. Normal people would feel like they would lose dozens of dollars if they didn't go to the theater.
Once ticket subsidies become regular, the effect may not be so good.
And there will definitely be a number of movies that are of average quality but sell well thanks to ticket subsidies.
Yang Hao thinks that the big hit of "Lost in Hong Kong" in Bald Xu's囧 series has a lot to do with the nearly 16.13 million yuan in ticket subsidies for the film. The quality of this film is really not worth the billion yuan box office.
Ticket subsidies are indeed useful at this point in time. Seeing the huge popularity of "Knife Assassins 1" and the pre-sale box office of 1.4 million yuan, theater operators are not fools and have increased the screening schedule of "Knife Assassins 1".
On April 1st, "Knife of the Assassin 39" was officially released, and the screening rate was as high as points.
In the past, the screening rate of "Knife of the Assassin 1" was only 18%, but now it has doubled, and there is still more.
The promotion and publicity of "Knife of the Assassin 1" in its previous life was not very strong, and many viewers did not know that such a movie was released.
In this world, "Knife of the Assassin 1" has gained a lot of popularity online because of ticket subsidies. Those who pay attention to movies know that on April 4st, a martial arts film called "Knife of the Assassin" will be released.
Because he had to work overtime to shoot "Knife of the Assassin 2" in order to release it during the summer vacation, Lu Yang did not organize a roadshow for "Knife of the Assassin 1".
The movie was officially released on April 4st. Although Lu Yangren still stayed in the crew of "Assassin 1", his heart had already flown away.
Everyone could see that Lu Yang was thinking about "Blade Master 1". After all, as the director of this movie, Lu Yang must want to know whether the movie is a hit, whether fans like it, and what its reputation is like.
The box office reputation of "Knife of the Assassin 1" is directly linked to Lu Yang's future prospects. If the movie is a big hit at the box office, Lu Yang will take off on the spot. If the movie fails, Lu Yang will also fail. Anyone would be worried.
Not only Lu Yang was confused, many actors in the crew were also confused. Liu Shishi, Lei Jiayin, Xin Zhilei, Zhang Yi and others were also concerned about the box office of "The Blade of the Assassin 1".
A big reason why several of them participated in the sequel of "The Blade of the Assassin 1" was that they felt the movie had the potential to become a hit. Now that hope is right in front of them, they are very excited.
Among the crew, Yang Hao was probably the only one who was relatively calm. After all, he had the advantage of being a forefather and had a rough prediction of the final box office, unlike the others who were unsure.
"Cut", a simple scene was shot seven or eight times in a row, but it didn't pass. Most of the actors on the scene were obviously not in good shape. Yang Hao knew that it was no longer suitable to continue shooting today.
"Brother Lu Yang, it's already four o'clock in the afternoon. Why don't we call it a day? Everyone is obviously not in good shape. Why don't we shoot tomorrow?" There are some things that others dare not say, but Yang Hao has no scruples.
It was a very simple scene, but there were always NGs. Yang Hao was very annoyed. He had performed these seven or eight scenes very well, but there were either problems with the camera lighting or the co-stars failed to perform well.
"Okay," Lu Yang thought for a moment and nodded after hearing Yang Hao's words.
Of the seven or eight NGs just now, some were actually due to mistakes made by director Lu Yang. Although no one dared to point it out directly, Lu Yang himself knew it clearly. He also knew that many people in the crew were not in good shape today, and it was indeed not suitable to continue filming, so it was better to call it a day.
"It's time to call it a day," said the assistant director standing nearby, who had a keen eye. Upon seeing Lu Yang's look, he immediately came to the center of the crew's venue and announced loudly with a loud speaker.
Upon hearing the news that they had finished work, Liu Shishi, Lei Jiayin, Xin Zhilei, Zhang Yi and others breathed a sigh of relief. They knew their own conditions well, and if they forced themselves to continue, they would inevitably make a fool of themselves.
When the extras heard that they were done, they cheered. They could finish work a few hours early and still get a day's salary. What could be happier than this? "Yang Hao, what do you think the first-day box office of "Embroidered Spring Blade" will be?"
Today is a special day. After the crew finished work, Yang Hao did not stay around Liu Shishi, but bought some barbecue and beer and stayed in Senior Brother Lu Yang's room, drinking and eating skewers with him.
"Brother, the pre-sale box office of "Knife of the Assassin 1" has reached 1.4 million. The movie has already made back its investment. No matter what the subsequent box office is like, you have already been successful," Yang Hao did not directly answer Lu Yang's question. Instead, he tried to comfort him from a different angle.
"Haha, what junior brother said makes sense," Lu Yang took a sip of beer and laughed heartily.
I remember when we were just filming "The Blade Strikes", when facing an interview with a reporter, Yang Hao said that the box office target for "The Blade Strikes" was only 2 million yuan, and Lu Yang felt that the target was too high.
The pre-sale box office has now reached 1.4 million, but Lu Yang still feels unsatisfied. This is human nature.
When the box office revenue did not reach 2 million, we felt satisfied with a box office revenue of 2 million. But when the box office revenue of 2 million was within our reach, million or million are now difficult to satisfy their appetite.
Time passed quickly. We drank, ate barbecue and chatted about gossip and interesting things in the circle. Time came to twelve o'clock in the morning.
At this time, Lu Yang was no longer in the mood to chat with Yang Hao. He would check his mobile phone messages every few minutes to see if there was any box office data.
Yang Hao found it very funny to see Senior Brother Lu Yang fidgeting.
At about one in the morning, Senior Brother Lu Yang checked the messages on his phone again. He suddenly sat up straight and his eyes contracted violently.
"Are the first day's box office data out?" Seeing Lu Yang's expression change, Yang Hao had a rough guess in his mind.
"Brother, how much was the first-day box office of "Assassin's Blade"? " Seeing Lu Yang staring at his phone in a daze, Yang Hao gently patted his arm twice.
"One, one..." Lu Yang was so excited at this moment that his tongue was a little tied. He couldn't explain the simple box office data clearly for a long time.
Yang Hao was too lazy to wait for Lu Yang to speak, so he directly snatched the other person's phone and checked it himself.
"One hundred and sixty million!"
Yang Hao was also stunned when he saw the box office data displayed on Lu Yang's mobile phone.
It seems that the first-day box office of 4 million is far less than that of "The Richest Tomato", but you have to know that April 1st is not a popular period and it is also a working day, Tuesday.
"One hundred and sixty million should have broken the box office record for a weekday during a non-popular period!" Yang Hao asked Lu Yang uncertainly.
"Probably, possibly, it seems so!" Lu Yang touched his head and answered uncertainly. At this moment, he was still confused by the box office data and was a little dazed.
Yang Hao also didn't expect that "Knife of the Assassin 1" would be able to break million yuan at the box office on weekdays during non-popular periods.
I knew the ticket subsidy was powerful, but I didn’t expect it to be this powerful.
(End of this chapter)