Chapter 115 Scheduling
The people in the China Film Cinema are all insiders who have watched a lot of films, and their laughter threshold has long been raised by countless classic comedies.
But "The Richest Tomato" can still make them laugh continuously, which shows the excellence of this movie.
In the conference room of China Film Group, a heated discussion about the screening schedule of "The Richest Tomato" was taking place.
A slightly plump middle-aged man wearing gold-rimmed glasses spoke first: "Everyone has seen the quality of "The Richest Tomato". It is definitely a movie that is expected to be a big hit. There is nothing much to say about this kind of money-making movie. On behalf of Pacific Cinemas, I can guarantee that the movie will be screened at no less than 25 spots in the first three days, and during prime time, there will be no less than two screenings a day."
Pacific Cinemas is a cinema chain in which China Film Corporation holds a stake. Its cinema chains are mainly located in Sichuan and Shu areas. There are over a hundred cinemas, more than 500 screens and more than 60,000 seats. If the quality of the movies is good and the attendance rate is high enough, it can generate nearly 10 million box office revenue a day.
The initial screening of the film at 25 points is already a very high number, especially since they guarantee two screenings every day during prime time, which is really a great honor.
Yang Hao, who was sitting at the last seat, heard the representative of Pacific Cinemas giving him such face. He bowed to him to express his gratitude. The other party also saw Yang Hao's action and smiled back.
Afterwards, representatives of each cinema chain made commitments, and no cinema chain gave a screening rate lower than 20 points. Wanda and China Film Group showed the greatest support for Yang Hao, promising a screening rate of nearly 35 points.
In the end, all in all, the screening rate of "The Richest Tomato" in the first three days of its release was as high as 29.8%.
Although this number is very high, Yang Hao felt uncomfortable sitting in the conference room.
In this discussion meeting on screening rates, Yang Hao had little say and could only watch several bigwigs talk quietly. At this moment, Yang Hao felt that if he wanted to have a say in the film industry, it was not enough to just make movies, he also had to have his own theater chain.
Looking at Wanda's President Jiang, Yang Hao fell into deep thought. It would still be a few years before Wanda sold off its cinema chain. By then, perhaps he would have a chance, and maybe he could even poach President Jiang to be his younger brother.
Now we are almost entering 2014, the film industry is becoming more and more prosperous, and there are more and more good films.
To put it nicely, the film industry is booming, but in fact, film and television producers are becoming increasingly inward-looking. The result of this inward-looking behavior is that producers are becoming increasingly disadvantaged when bargaining with theaters.
In later generations, even when Zhang Yimou was making a movie, he still asked theaters to schedule more screenings, and he was no longer as powerful and domineering as before.
Ten years ago, when there were not many hit movies, Zhang Yimou was still able to bargain with theater chains with "Hero", and eventually increased his share of the box office from 35% to 40%.
Subsequently, "House of Flying Daggers" increased to 41%, "Curse of the Golden Flower" increased to 42%, and "The Flowers of War" increased to 45%.
On this point, there is no doubt that Zhang Yimou has made great contributions to the film industry.
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After the meeting, Yang Hao quickened his pace to catch up with Han Sanpin.
"Thank you very much, Master San. If it weren't for your strong support at the meeting just now, no one would have given him so much face and given high screening schedules." Yang Hao was sincerely grateful to Han Sanpin. Since his debut nearly two years ago, Han Sanpin has given Yang Hao a lot of help.
"You have to work hard on yourself. The quality of 'The Richest Tomato' is indeed high. If you make a bad movie, no matter how much I help you, it will be useless."
What Han Sanpin said was indeed the truth, and Yang Hao also agreed with it.
We are all businessmen, and we all care about profits. The reason why the movie "The Richest Tomato" is given such a high screening schedule is that the theater chain thinks that the movie can make money for them.
"Yang Hao, you should pay more attention to the online reputation. The reputation of "The Richest Tomato" is a bit bad now. You know, every year there are movies with good quality but poor box office performance." Han Sanpin was walking and suddenly thought of the online reputation of "The Richest Tomato". He stopped and said to Yang Hao with a serious face. "Don't worry, Master San, the box office performance of this movie will definitely not disappoint you," Yang Hao said confidently, patting his chest.
Yang Hao’s confidence is not only because “The Richest Tomato” has withstood the test of the previous market, but also because it has its own system to back it up.
“It’s better not to be overconfident. Huayi Publicity’s film ‘Journey to the West: Conquering the Demons’ directed by Stephen Chow also has a 30% screening rate, which is almost the same as ‘The Richest Tomato’. You two are competing fairly on the same starting line. Whoever performs worse in the first three days will have his screening cut.” Although Han Sanpin admired Yang Hao’s confidence, he was also afraid that Yang Hao would be too confident, so he kindly reminded Yang Hao.
"Third Master, I'm not being arrogant. In my opinion, Master Stephen is really old. The so-called Journey to the West: Conquering the Demons is nothing but a way of flaunting nostalgia using past classics," Yang Hao said this with an arrogant look on his face and a somewhat disdainful tone.
Han Sanpin was a little stunned when he heard Yang Hao's words. Not many people said that Stephen Chow was old in 2013. This was the first time Han Sanpin heard it.
No matter what others think, Yang Hao just thinks that Stephen Chow is old.
"Journey to the West: Conquering the Demons" is a film that shows off the sentiments of "A Chinese Odyssey".
"The Mermaid" shouts out that it owes Stephen Chow a movie ticket, which is an undisguised and naked show of sentimentality.
Although both movies were big hits at the box office, Yang Hao really didn't care about them.
Without Stephen Chow, who both directed and starred in the film, the movie would have lost its soul.
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In Huayi's office, Wang and Wang Xiao were drinking tea and chatting.
"Brother, how do you think this wave of dirty tricks on Yang Hao's grandson is going to work?" Wang Zhonglei proudly asked for credit to his brother.
After hearing his brother say this, Wang Zhongjun also became interested.
"The Richest Tomato" is the biggest competitor of "Journey to the West: Conquering the Demons". At this time, the Internet is full of negative information about the opponent. Wang Zhongjun is very satisfied with this effect.
"Zhonglei, you did a good job on this matter," Wang Zhongjun praised his younger brother with a smile.
Just as the two Wangs were chatting, there was a knock on the office door.
"Come in," Wang Zhongjun shouted casually when he heard someone knocking on the door.
With a "Come in", the office door was pushed open, and a woman wearing a professional suit, black stockings on her legs, high heels, and with hips wider than her shoulders, walked in with her slender waist twisted. This person was Wang Zhongjun's secretary.
Wang Zhonglei was also very envious of his brother's secretary. Every time he saw her, he would stare at her unusually fat taillights.
The secretary twisted his car taillights so that they could blind people, came to Wang Zhongjun, and whispered something in his ear.
After hearing his secretary's words, Wang Zhongjun's expression changed slightly.
(End of this chapter)